Guess who’s notched up 5 million Likes on FB

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Whoa! Dulquer Salmaan has become the first Malayalam star to reach the magic figure of 5 million Likes on Facebook.

Call it smart digital marketing, or star power and popularity, but Dulquer Salmaan is now in a different league. Veteran Mohanlal, the highest paid Malayalam actor, has 4.4 million Likes.

Dulquer Salmaan has a social media manager, Basil Elias, an expert in the field, who started off as a fan of the star. “When Dulquer started movies, I was crazy about him and started a page to publish his photos. Initially, he was hesitant and many of his friends warned me that he didn’t like his personal pics being published. But soon our paths crossed and we got on like a house on fire,” he said in an interview.

Dulquer’s social media team says they’ve attempted to create a strategy that reflects the actor’s personality and style. For instance, he apparently likes to caption his posts and add his personal touch to everything.

Currently, Dulquer has the highest number of followers among Malayalam stars on Facebook, Instagram and Google +.

This is news that should please Dulquer fans no end.