Inner wear brand promotes lingerie for ‘ladies who pamper their dads’, gets trolled!
Triumph international, an underwear and lingerie brand, recently had a print ad promoting ladies’ brassiere, and the tagline for the ad read ‘for the ladies..who pamper their dads’!
Not stopping here, they also had a 15% discount on the eve of Father’s Day! Can it get any more atrocious?

Not surprisingly, several popular faces in Bollywood trolled the brand and the Twitterati turned its full wrath upon the company.
See a few samples here:
Brickbats to the Ad agency who delivered this thought. "Depraved Decadent Daddy's Day".Shameful Triumph shameful https://t.co/RLG9QCvbAg
— rishi kapoor (@chintskap) June 23, 2015
Was this copywriter fired…or promoted? #Triumph #advertising #Pakistan pic.twitter.com/zeibVj5V6F
— Mehreen Zahra-Malik (@mehreenzahra) June 23, 2015
Go home, #Triumph, you're drunk. pic.twitter.com/qPOzfsMOCC
— Marianne David (@MarianneDavid24) June 23, 2015
Ad #Triumph pamper Dad with 15% savings – But – Who's your daddy? pic.twitter.com/7KPJ3EV4i7
— Karma Bhutia (@iambhutia) June 23, 2015
Seriously! What the hell does this mean?? How, what, Why, was the copywriter thinking?! Really disgusting #triumph ad pic.twitter.com/k1zL6GHB1U
— Swara Bhaskar (@ReallySwara) June 23, 2015
The brand took to social media and apologized for the grave error that attracted comments such as ‘perverted’, ‘disgusting’ and ‘shameful’. A representative promised to ensure ‘such lapses’ didn’t occur in the future.
Looks like the brand took Freud too seriously!!!
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