LUDO, the first-ever movie being released on WhatsApp in India, is driving an important message

Two cab drivers talking about a night, a girl, and abandoned roads!

That’s what  a short film – LUDO of a dice and a decision – is all about. What sets this short movie apart is its attempt to break the traditional distribution channel – the film is being released on WhatsApp. The first micro movie to ever release through this new age medium.

Presented by Colour Bar Entertainment in association with Spotlight, the film written and directed by Faraz Ali is based on a conversation between two cab drivers over a game of Ludo.  Sharib Hashmi, renowned actor of the Nation Award winning movie Filmistaan, plays the protagonist. The movie also features Bhushan Vikas.

Speaking on the film’s distribution strategy, Faraz Ali, shares, “One cannot ignore the variety of content being consumed through pocket devices. Browsing happens parallely across platforms. Hence, we identified WhatsApp, a habituated and quick medium, for distributing our micro film. LUDO is our attempt to break stereotypes while putting the spotlight on women safety. With LUDO our aim is to keep the dialogue going.”

Additionally, the production house has tied-up with cab agencies in Mumbai to screen the film for drivers. The distribution and promotion of LUDO will happen in a phased manner across multiple cities such as Delhi, Bengaluru, and Kolkata through cab associations.

It’s interesting how people are using new mediums to bring about a change! While, you can watch the movie here, when you get the movie on your WhatsApp, do remember to forward it.