According to study led by Indian-origin entrepreneur, Facebook lags behind the others for cultivating a culture of creativity and Microsoft’s employees are more innovative than Apple’s.
“The study data tell us that in terms of adventurousness, Microsoft employees tend to be neck-and-neck with Apple’s, and much more adventurous than Google, Facebook, or IBM employees,” Samar Birwadker, Founder and CEO of Good&CO, was quoted as saying to fastcompany.com on Friday.
The study by Good&Co analyzed personality quizzes completed by 4,364 tech employees and concluded Apple, Google, Facebook, Microsoft, and IBM were the most innovative companies in Silicon Valley. The study also analyzed 10 million responses from 250,000 users about their thoughts and feelings about companies,over a span of 2 years.
From the data gathered above, it was concluded that Facebook’s staff lagged behind other companies when it came to creativity.
“They have (Facebook) always had that reputation [of being innovative], and I think that now becomes a subconscious thing, that Facebook is innovative, but the current place they are in as a business doesn’t require them to personally be innovative,” Birwadker said.
“They (Facebook) invented social networks, and there’s always been this layer of innovation,” Birwadker explained adding, “but with more pressure on revenue, and especially on mobile and advertisements, I think we are seeing a lot less risk taking and adventurousness by their employees.”
According to the study Microsoft has often been perceived as less innovative company because of it’s lack of growth. Birwadker indicates that the arrival of Microsoft’s latest CEO,Satya Nadella in 2014 has brought with it a wave of innovative energy.
