Narendra Modi, started as a “chai wala” and went on to become the Prime Minister of this country. So, don’t be surprised if the Chai walas have taken inspiration from him and his ideas of a digital India. Yes, if you are in Bandra, your chai is just a phone call away. You can even order them online!
Teaming up with a few chaiwalas in Bandra, ChotuChaiWala is an initiative by an eCommerce website development platform to enable them to reach a wider audience. You can ‘subscribe’ to the chaiwalas for a week, a fortnight or a month and at no fancy cost. You still pay in single digits for a cup of chai even though it is delivered at the comfort of your home or office. What’s more? You can even pay online or opt for cash on delivery.
The citizens seemed to have loved the idea and the number of orders are growing for these chai walas who are becoming ‘tech savvy.’ If this initiative, which is still in a small scale, grows popular it might expand to other areas in Mumbai and may be other cities too. We hope that really happens because we agree that there’s nothing that matches a cutting chai from the local street vendor!
