Look who is all set to serve the aces for Kerala’s ayurveda! The state government has found a panacea for the ailing tourism sector in the pretty Steffi Graf, who had once upon a time proved to be the most sought after tennis star for her grace and match winning potential.
The Kerala cabinet today decided to rope in none other than the star who has to her credit 22 Grand Slam titles. So, with the decision taken, Stefani Maria Graf will serve as brand ambassador for Kerala’s Ayurveda tourism. That means the star of the yester year professional tennis circuit will now endorse the benefits of Kerala’s Ayurveda to the outside world.
It has been found that there has been a huge decline in the number of tourist arrivals to God’s Own Country following the recent liquor ban. The Kerala government believes that Steffi in her role as brand ambassador will rub a soothing balm to Kerala’s ailing ayurveda tour sector.
The Ayurveda tourism segment is a prime component in terms of revenue generation for the state, and it has been revealed that tennis star was more than keen to take up the assignment when approached in this regard.
Though statistics put the number of foreign tourist arrivals at around 10 lakh per year on an average, the recent ban on liquor had proved to be a major stumbling block – though the official circles wouldn’t quite endorse that view. There had even been reports that blamed the alcohol ban as a reason for many a leisure traveler to cancel their Kerala travel plans over the past few months.
Image courtesy: Kerala Tourism
Now with Steffi Graf having been roped in, the Kerala government hopes to administer a booster dose to the ailing sector. The focus, however, would be more on the Ayurveda tourism circuit, and the state administration feels that the face that used to be a hit on the grand slam courts would add muscle to the revival hopes.
With 107 tennis titles in her kitty, Steffi is all set to serve some match winning aces for Kerala’s Ayurveda Tourism segment. In 1999, Graf was selected as 20th century’s best women player.
God’s Own Country hopes to capitalize on Steffi Graf’s popularity in the outside world as well as in the domestic circuit. The decision is sure to boost Kerala Ayurveda Tourism’s presence in the global leisure and health travel scenario.
