‘TRAI this neutralicious snack': Amul scores again with its new ad on Net Neutrality

For decades now, iconic images of the utterly butterly girl in Amul advertisements have captured the attention of most Indians. The success of Amul ads is attributed to its hilarious puns on different events that capture the pulse of the nation.

With the debate over Net Neutrality heating up, and with Flipkart’s recent move to back out of their deal with Airtel Zero over it, Amul scores again with its latest ad supporting the cause.

Their witty ad uses their trademark pun in asking telecom lobbyists:  ‘Tum com ho interfere karna waale?

After the Telecom Regulatory Authority of India (TRAI) decided to end net neutrality by April 24, 2015 in India, netizens raised massive objections to their move. Net Neutrality means allowing users to access all website freely. By ending this, users will have to pay a substantial amount and still have limited access.