We are usually pretty skeptical about insurance ads. They either make you paranoid about life-threatening illnesses or try to preach you about love and relationships.
However, Birla Sun Life’s brand new campaign called ‘Khud Ko Kar Buland’ has won the audiences over for a touching presentation of a sensitive issue.
Some might say that it’s a despicable effort by a profit-seeking company to cash in on a genuine issue. But let’s look at the other side of this story. According to a 2012 estimate, India is home to about 10 million people suffering from autism. Experts believe that the number might be much higher, considering several cases go either undetected or unreported.
Even if a small portion of those watching the ad become more aware about the issue and start contributing towards fixing it, who cares if it comes in the guise of an insurance company selling its product?
Well, we leave it up to you to decide. Here’s the video.
