Kerala-based designer uses transgender models to showcase her work
In an unusual yet inspirational move, Kerala-based designer Sharmila Nair launched a new collection of saris modeled by two transgenders.
Sharmila told BBC that Gowri Savitri and Maya Menon had no prior experience in modelling and that she found them through an organization called ‘Queerala’ that works with members of the LGBT community in Kerala.
When Sharmila first met Gowri and Maya, both were dressed in trousers and shirt. They are transgender men who wish to be women. “When we dressed them up in our saris for the campaign, they were totally transformed. They looked so gorgeous,” she told BBC.
But that wasn’t the case. Reportedly, soon after the launch, the Kochi-based designer was flooded with orders from India and abroad. “In the past two weeks, we’ve already sold more than 100 saris. Besides people in India, we’ve received lots of orders from Britain, Singapore, Australia and the US,” Sharmila told BBC.
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