Maggie, Yippie compete to take the throne!
Share of Nestle Maggi noodles in Indian market has plummeted to 42 percent in January from 77 percent. Maggi retained its first spot despite allegations and ban on during last year. ITC’s Sunfeast Yippee gained much in the share by hogging a 33 percent.
Maggi which was banned in June last year as the aftermath of a series of allegations by Food Safety and Standards Authority of India (FSSAI) on the brand, came back into the market in early November.
“We have reintroduced Maggi noodles across all geographies except Nagaland and Tripura where we are engaging with the authorities to commence sale,” a Nestle spokesperson said according to Economic Times. “The response has been overwhelming.” he added.
While the industry executives blame the ban for the drop in shares, it remains to be seen if ITC’s Yippee can keep up with their current rise and finally take the noodle throne from Nestle Maggi.
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