E-commerce giant Amazon has launched a video sharing service similar to YouTube which allows users to earn royalties through their videos.
The uploaded videos on ‘Amazon Video Direct’ will be available to rent or own, to be viewed freely with advertisements or as add-on subscription.
According to the company’s license agreement, uploaders will receive 50% of the revenue earned from rental receipts or sale of the videos. As for advertisement supported videos, creators will earn half the revenue.
The uploaded videos will be made available to the users via Amazon videos which is currently functional only in the US, Germany, Austria, UK and Japan. Users will need a registered Amazon account to upload the videos.
Amazon wants to target “creators and storytellers” with its new service. “We’re constantly looking for ways to enable content creators to find an engaged audience and to make it easier for customers to discover great content,” said the company’s spokesperson.
