Watch the first Indian ad featuring a lesbian couple, before it gets banned
Even as the Indian society struggles to open up and accept the LGBT community, ad-makers are pushing the envelope and taking on bold themes to sell their products.
The latest ad released by Myntra for ethnic wear brand Anouk shows quite a bit of courage by featuring a lesbian Indian couple waiting for their parents’ visit.
The bold video has been surprisingly well received.
Don't hide it, say it! Beautiful ad by Myntra dot com. Take a bow. #BoldIsBeautiful https://t.co/8ujVNS28tc
— Sagar K (@sakadstic) June 10, 2015
The simplicity of the ad and the ease of the couple is what makes this a beautiful ad. loved it. #BoldisBeautiful https://t.co/ySmdVJwBCW
— Ek Sangini (@EkSangini) June 10, 2015
@DsouzaJennifer @AnoukEthnicWear Loved the video because it has beautifully captured the essence of #BoldIsBeautiful
— Era (@theerailivedin) June 4, 2015
Well, we don’t know when the archaic section 377 will be scrapped, but it’s good to see that dissenting voices against conservative forces have started to come out.
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